Law OF Diminishing Returns Essays - Production Economics

Law oF Diminishing Returns The Law of diminishing returns is a key one in economics. It is used to explain many of the ways the economy works and changes. It is a relatively simple idea; spending and investing more and more in a product where one of the factors of production remains the same means the enterprise will eventually run out of steam. The returns will begin to diminish in the long run. If more fertilizer and better machinery are used on an acre of farmland, the yield will increase for a while but then begin to slow and become flat. A farmer can only get so much out of the land, and the more the farmer works, the harder it gets. The economic reason for diminishing returns of capital is as follows: When the capital stock is low, there are many workers for each machine, and the benefits of increasing capital further are great; but when the capital stock is high, workers already have plenty of capital to work with, and little benefit is to be gained from expanding capital further. For example, in a secr etarial pool in which there are many more secretaries than computer terminals, each terminal is constantly being utilized and secretaries must waste time waiting for a free terminal. In this situation, the benefit in terms of increased output of adding extra terminals is high. However, if there are already as many terminals as secretaries, so that terminals are often idle and there is no waiting for a terminal to become available, little additional output can be obtained by adding yet another terminal. Another application for this law is in Athletics, for runners, their investment is the time and energy put into training and the yield is hopefully improved fitness. Early in their running careers or early in the training program a couple of weeks of regular training would be rewarded with a considerable increase in fitness. Having achieved a very fit state though, two weeks of regular training will achieve a barely perceptible increase in fitness. But in today's world, this famous law seems to have been turned on its head. In Japan, for example, huge amounts of investment have resulted in large increases in the economy and large increases in capital goods per worker. But the rate of productivity growth did not decline the way one would have expected on the basis of diminishing returns. Japan got ahead and stayed ahead.

Alexander Calder Essasy essays

Alexander Calder Essasy essays Alexander Calder was born in Lawnton, a suburb of Philadelphia, on the date of July 22 1898. He was named Alexander after his father, Alexander Stirling Calder, and his grandfather Alexander Miline Calder. With all three of the Calder men being named Alexander, they needed something to set them apart from one another, so the youngest Alexander, developed the nickname Sandy. He got this nickname because he looked like Santa Clause with his flannel shirts on, and a clown with his big, baggy khaki pants. Sandys grandfather, Alexander Miline, was a wonderful sculptor. Philadelphias new city hall hired him in 1872 to design and model various figures. One of his best known statues that he made was one of William Penn. This statue took twenty years to complete, and the reason it took this long is because it stands thirty-seven feet high! Just to give you an idea about how big this thing is Penns nose is thirteen inches long, and his buttons are six inches in diameter. This statue weighed 60,000 pounds and had to be taken apart just to get it to the roof of the City Hall tower where it stands to this day. Sandys grandfather had six children one being Alexander Stirling Calder, Sandys father. Alexander Stirling Calder was also a great sculptor. Stirling seemed more sophisticated with his works and wanted more realism to his sculptors. However, the Calder name was still not really associated with art till Sandy came along. Sandy was the youngest of his family. He had a sister named Peggy that was two years than he was. His father, as you already know, was Alexander Stirling Calder and his mother Nanette Calder. When Sandy was three his mother and father sold their house in Lawnton and moved to an apartment in Philadelphia. When Sandy was little his mother and father often called on him to pose for them while they would sculpt. He would often pose in the nude as in the sculpture ...

Critical paper for the film The Lives of Others Essay

Critical paper for the film The Lives of Others - Essay Example He also is aware of the consequences that may come with him and his career that is why he is loyal to the government although we come to realize later that he does not believe in the government after all. Christa is a character who plays the role of the mistress to Dreyman. She is admired by many including the minister in charge of the culture of East Germany. She is a supporting partner and is strong in her characters. She loves Dreyman and defends him in their course. She shares in the ideology of her master. Her character can also be explained using the Unitarianism theory that emphasizes the need to analyze a situation and predict its outcome. The right theory can also help in explaining her behavior toward the government minister and also the respect she accords to her man and Wiesler. Christa understands that she is a beautiful lady but is contented with what she has, and that is why she does not choose the minister but stays with Dreyman, the playwright. She supports her wife in all his undergoing. Wiesler is among major characters in the film. His role sees him play the characters of a captain of the East Germany secret police. Apparently, he stays in the same apartment building with Dreyman, the playwright. He is instructed to investigate Dreyman on possible disloyalty by the minister who wants to separate him from his mistress Christa. He connects wires to eavesdrop any communication. Wiesler later comes to learn of his truthful and even defends the two lovers with any possible opportunity. His character can be emphasized using the rights ethical theory because he believes and respects the rights of the citizen. His ability to endure and show no emotion can also be explained using the deontology theories that are a state that an individual should stick to their roles in making any ethical decision. Bruno Hempf. He acts the role of the government minister in

704 discussion 1 Assignment Example | Topics and Well Written Essays - 250 words

704 discussion 1 - Assignment Example The needs have further increased care cost. Dynamism in care needs is another factor to the inefficiency and ineffectiveness and rise in chronic diseases among the aging population is an example and identifies need for time and resources for understanding the problems and suitable intervention measures. Poor response to the dynamic environment and poor organization of the care system is another factor that leads lack of intervention or inappropriate intervention to care problems. These are consistent with observations by the Institute of Medicine (2001). I might consider incorporating some of the rules in my capstone redesign through establishing a leadership role for implementation of the redesign rules. The leadership would seek to influence implementation of the rules and effectiveness of the rules on healthcare outcomes investigated in the capstone. The content of the roadmap reading informs methodology of my capstone through suggesting an experimental design for data collection and data analysis on possible effectiveness of redesigning the health care system (Institute of Medicine, 2008). Based on the content, a redesign can be implemented in sample and comparison done with data from a sample of the same population, but without redesign. Institute of Medicine. (2001). Crossing the quality chasm: A new health system for the 21st century. Institute of Medicine. Retrieved from:

Critically discuss the management of a patient suffering from CHD Essay

Critically discuss the management of a patient suffering from CHD using the scenario of Mrs M.Cox as the background to your disc - Essay Example The paper also looks at the future of the spread of CHD and other such so-called â€Å"lifestyle† illness and the impact this will have on the healthcare systems of the less developed world. The paper also looks at the social determinants of cardiovascular diseases, including CHD. The other thing that is examined in this document is the place for self care and self management of chronic illnesses especially in the homes and in the communities where a lot of such illnesses need to be managed, with the intention of reducing the need for making too many trips to the hospital for the patient and also ensuring that his or her psychosocial needs are met right at the place where they live. The report uses the case study of a CHD patient to ensure that the lessons learned and best practices in self management of chronic illnesses can be utilised and used as teaching tools not just for the patient but also for those members of their families and their community that are charged with th e task of taking care of them and following up on their needs as patients and family members. Coronary heart disease is a condition caused by the build up of fat and cholesterol deposits in the walls of the arteries of the heart. These deposits result in the constriction of the arteries which leads to a reduction of the flow of blood to the heart. This build up of deposits happens gradually over time and usually the first signs that this manifests itself in are in breathlessness and chest pains. The first symptoms of CHD include chest pain or angina. Coronary heart disease can often lead to heart attacks, irregular heartbeat and heart failure. Coronary heart disease kills more people in the United Kingdom than any other disease, with about 82,000 deaths reported annually. A further 2.7 million are estimated to be living with the condition (NHS(b), 2012). In the United States there are over 7 million people living with CHD and every year more than 600,000 die of CHD and related illne sses (Surgical Associates of Texas, 2005). The prevalence of CHD is highest among those over 65 years of age (19.8%) while the prevalence among the men in the population is much higher than that in women, at 7.8% and 4.6% respectively (CDC, 2011). There are certain factors that increase the risk of contracting CHD. These include smoking, being overweight, a sedentary lifestyle with lack of exercise, excessive intake of alcohol, family history of heart disease, high blood pressure and diabetes (Canvin, 2012). CHD is diagnosed by various tests that are conducted which include blood tests to see the amount of fat and cholesterol in the blood, an electrocardiogram (ECG), chest x-ray, CT and MRI scans (Canvin, 2012; Heart Foundation, n.d.). Other tests include the angiogram, also called cardiac catheterization, where a dye is injected into the body via a thin tube known as a catheter. The images taken showing how the dye flows through the body are used to determine how effective blood fl ows through the body. Another test is the stress test where typically a client is placed on a treadmill at changing inclines and speeds and any abnormalities in the rate and rhythm of the heartbeat is measured. Additionally a dye can be introduced into the body intravenously and then x-rayed to show how effectively blood is being pumped through the body (Milano, 2013). CHD has no cure once diagnosed.

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚  

Do You Prefer to Eat Out or at Home Essay

Some people prefer to eat at food stands or restaurants while others prefer to prepare and eat food at home. I have a predilection of eating food at food stands and restaurants because there is a lot of variety of food, the food is cooked and prepared more professionally and it helps in giving a change in the atmosphere. In restaurants, there is so much variety of food to choose from while at home it is always the same kind of food. Whenever I go to a restaurant, I can choose my food from burgers to Asian food. In a restaurant, one can order whatever one likes without having to go through the trouble of cooking. When I feel like eating a burger or an Italian dish or some complex dish, all I have to do is go to a restaurant. On the other hand, at home there is no diversity of food and I have to eat the same types of food everyday. Food cooked and prepared at home is never as tasty as food in restaurants. In restaurants food is made very efficiently. Once I ate pizza at home but it was no way near the delicious pizza at the restaurants. Not only that, when my sister eats at home she always complains that either the food is too spicy or not salty enough. In contrast, at food stands and restaurants the food is perfect with the right amount of spice and salt. Food in restaurants is delicious and cannot be compared to the food made at home. Eating everyday at home becomes very drab and dull. Furthermore it takes away the opportunity for an outing. However, eating in a restaurant changes the dreary environment to a cheerful and delightful one. When my sister and I eat at home, we lose our appetite at times because of eating the same thing daily in the same place. But eating in a restaurant gives us the opportunity to explore new places and new foods. I prefer food at food stands and restaurants more than food prepared food at home because it is tastier, I can eat whatever I please and I can have some outing. Without restaurants, there would be no enjoyment and the world would lose the opportunity of experiencing and exploring all sorts of foods from all over the world.

Animal Testing Is Morally Wrong

Testing on Animals is Morally Wrong In today’s world, large corporations seem to have decided that animal testing is an acceptable way to produce products that are safe for human use at the expense of innocent animals everywhere. Sadly, with large-scale corporations focused far more on money and profit than on the wellbeing of, safety and health of animals of all kinds. The Government has completed hundreds of tests through out the years, and there has been very dismal proof that conducting the animal testing is benefit to humans, even though morally it is unspeakably wrong.To better understand how humans started using animals to conduct product testing, it is important to look back into our history. In the past, animals were thought of as food and years later, we needed animals such as cattle and horses as a means of transportation by land and to help lighten the human workload. Years later it became possible to keep animals as pets and sources of entertainment. Now we have a nimals as companions and are thought of as members of our families: they are valuable and loved by many.Sadly, although the general population would never want to harm an animal, the corporate machine that functions all around the world runs on earning money based on the exploitation of people and animals. This goes against our current general outlook on the value of animal’s lives yet to mega corporations, these creatures have no legal voice or overpowering representation to save them from torture, abuse and death during product testing. There are two different kinds of animal testing. The first is animal experimentation, in which the laboratory animal may only have a minute or so of pain and discomfort.The second is called vivisection, which is the most inhumane form of animal testing. Vivisection is when an animal is tested on while not under any form of anesthesia to keep the animal from feeling pain. This form of testing is conducted when the animal is awake and feeling an incredible amount of pain. Both of these forms of animal testing are inhumane because even during the less horrific of the two testing processes, animals can sustain critical issues that come from the testing long after the tests are completed and the anesthesia has warn off.Although animals cannot speak for themselves, they desperately need human legal representation to act on their behalf as far as texting human products on animals that can threaten their wellbeing and lives. Due to the horrific animal abuses that happen in the US and abroad there are understandably many outraged animal rights activists that are involved organizations that work to stop animal testing. Since animals are obviously very different that humans it does morally makes sense to test products that are meant for human use and consumption.This can really hurt an animal and cause a lifetime of harm that we humans will never fully understand. There are many dangers to humans that are associated with animal t esting as well. If a product or drug is tested on animals with no known side effects that product can then be sold for human use but because animals and humans are so different a new drug coming straight from animal testing will undoubtedly have a slightly different effect on the human than on the animal and sometimes the effect is very serious.If illness or death occurs then tax dollars that Americans pay to companies that use animal testing for new drugs will be wasted on a product that undoubtedly harmed animals and also humans. At the same time, animals that react poorly to testing can cause medicine or other products that could benefit humans from being distributed simply because humans and animals will react differently to different things. There are many companies that have decided to stand up for animals and test many products on humans instead of abusing animals during the testing process.This is particularly common when testing makeup; skincare products and hair care produ cts. Companies that use natural ingredients especially, feel that they can safely test their products on humans. An entire market has been built upon the choice not to test on animals and people who care about animals will pay much more for products that were not tested on animals. It is my hope that more corporations especially will take a stand for animals and realize that their actions deeply harm animals and that money is ess important then the life of an animal. Research has proven that what works for them, does not necessarily work for us. I believe that it is a waste of American taxes to continue testing animals. Animals are a major part of our world and deserve more respect and care then they are currently given. It is my hope that we can stop cruel testing on animals and find new ways to test medicines and products that do not destroy the lives of animals.

The ballad of worthy wealth Essays

The ballad of worthy wealth Essays The ballad of worthy wealth Essay The ballad of worthy wealth Essay The Middle Paragraphs In this poem Andrew Lang explains the cold truth about money and what it has meant for people in the sasss . He uses repetition to explain his ideas. Andrew Lang gathers in his mind that money can be good or evil. It depends on the use of the money not the context. In this poem most of the people will only do things for money and this is what Lang is really trying to emphasize about the main idea. The Ballad of Worthy Wealth, is saying that no matter what the subject or ideal perception is hat money can bring deception and total corruption in a society. Lang uses rhetorical language in this poem. He uses different words to show the mood/tone of the story such as take, make, fro, can stow, to throw, ebb and flow, and without a blow. This is almost as if its more of an informational tone. Lang describes that youth, health and paradise were the main targets as far as the use of and manipulation of people and money. The setting of Ballad of Worthy Wealth, takes place in 19th century. This was the time of life of Andrew Lang. Take in inconsideration during this time Britain led the Industrial revolution which brought money to the country so not only was royalty getting money but the people had Jobs that paid very well. During this time people were on the move to getting new Jobs. They would accept anything that paid them. So It didnt matter what was being said or done as long as they were getting paid. The audience that Lang Is trying to Influence are business owners, bakers, locals and even Just communities of different people on a large scale. The people are using money for everything no matter what It is. These people are greedy and they want to make It rain when Its sunny outside they are spending more money that Is not needed. Lang Is against this and Is trying to explain what Is happening right In front of their own eyes, The form that the Poem Is written In Is haiku there Is three stanzas each are contacting eight lines that rhyme. Its more of an haiku because of this. Sonnets are a poem of fourteen lines using any off number of formal rhyme schemes, In English typically having ten syllables per line. Astatines are poems with SIX stanzas of six lines and a final triplet, al stanzas having the same SIX words at the line-ends In SIX different sequences that follow a fixed pattern, and with all six words appearing In the closing three-line envoy. The only only one that Is closest Is haiku. Andrew Lands purpose of the poem was a message to the world that we as human need to come together and spend less money. To strive towards new beginnings The ballad of worthy wealth By Aeronautic consideration during this time Britain led the industrial revolution which brought They would accept anything that paid them. So it didnt matter what was being said or done as long as they were getting paid. The audience that Lang is trying to influence are business owners, bakers, locals and even Just communities of different people on a large scale. The people are using money for everything no matter what it is. These people are greedy and they want to make it rain when its sunny outside they are spending more money that is not needed. Lang is against this and is trying to explain what is happening right in front of their own eyes, The form that the Poem s written in is haiku there is three stanzas each are containing eight lines that using any of a number of formal rhyme schemes, in English typically having ten syllables per line. Astatines are poems with six stanzas of six lines and a final triplet, all stanzas having the same six words at the line-ends in six different sequences that follow a fixed pattern, and with all six words appearing in the closing three-line envoy. The only only one that is closest is haiku. Andrew Lands purpose of the poem was a

The United States of America essays

The United States of America essays There are three things which are important to keep in mind when considering the American phenomenon. One is its size (huge), the other is its history (short but eventful), and the third, diversity, is both a result of the first two and a contributing factor in shaping the United States' unique role in world history. The United States is a large country. In terms of land mass it comes behind only Russia and Canada, and unlike those two countries most of it isn't frozen solid most of the year. It is land that can be used, and it is land that can be populated. Americans have done both and they've done them at a pace unparalleled in history. . At the time Columbus did not discover America in 1492, there were less than a million people living on what is now the Continental United States. Due to the fact that Columbus thought that he had finally found a sea passage to India, he called these people Indians. They weren't, of course. They were one of the some three hundred nations, or tribes, of North Americans who had been developing their own separate histories, languages, philosophies, and religions for over a thousand years. In any case, two hundred years went by and things didn't change much on the North American continent. The many nations of "North Americans" continued to live off the land in their many different ways, but when the thirteen British colonies that had settled on the East Coast of that continent declared their independence in 1776, a new nation was formed. And two hundred years after that there were about 240 million people eating and sleeping, working, and driving around in over a hundred million cars on the very same land. All of them belonged to that one new nation. Today there are about 250 million of them and they all still belong to that one nation -the United States of America. The amazing thing is that all of these approximately 250 million Americans have as much in common as they do. Let us look at the...

The Law of Contract Essay Example | Topics and Well Written Essays - 1500 words

The Law of Contract - Essay Example On boarding the train, Maggie slipped on the carriage’s floor and injured her ankle and damaged her new coat. She lost her balance because the English Rail staff had failed to clean tea spilled previously on the carriage floor. The objective of exemption clauses is to exclude the liability of one of the parties. However, the Unfair Contract Terms Act, states that no contractual exclusion term can either limit or preclude liability, in cases involving negligence that resulted in injury or death of an individual. Moreover, in instances entailing a term of notice that is unreasonable; liability for negligence cannot be mitigated or excluded. The redoubtable Lord Denning, in Spurling v Bradshaw, opined that certain exclusion clauses were to be printed conspicuously and in red ink on the relevant document. Therefore, considerable importance is attached to exemption clauses by the courts. No such prominent notice was given to Maggie, and the reverse of the ticket contained a direction to view the website of English Rail, for information regarding its rules. As such, the exclusion clause was not incorporated into the contract, prior to the completion of the contract. Hence it is invalid. In Thornton v Shoe Lane Parking, the court rejected the exclusion clause and ruled that printing the exclusion clause on the reverse of the ticket constituted insufficient notice to customers. Due to the gross negligence of English Rail’s staff, Maggie sustained the injury to her ankle and her new coat was damaged.

Ryan Air case study Essay Example | Topics and Well Written Essays - 1500 words

Ryan Air case study - Essay Example This antagonism caused criticism from the industry tarnished the image of the organisation (Using TOWS Matrix, 2009; Case Study). The threat of substitute transportation and the entry of other competitors who could deliver better the gaps that Ryan Air left behind, along with its failure to rectify its weak spots and problematic areas could propel the company to face some serious problems in the future. But then again, the continuous expansion of EU and the burgeoning of the budget sector seeking low cost services provided excellent opportunities for further expansion and rapid growth. Using Porter’s Five Forces, the rivalry within the industry is very high. This is characterized by the number of competitors servicing the same market within EU with easyJet, AirBerlin, Aer Lingus, FlyBe among others not to mention the long haul carriers (Appendix). On the other hand, both the threat of potential entrants and the threat of substitutes are within the medium range. Barrier to entry is high because of the low cost strategy but switching cost of the customers is low. Terrorism threat which required stricter rules in airport which resulted to additional inconveniences could drive customers to switch to trains while the rising popularity of low fuel consumption cars posed as substitute threats to airlines with short haul service (Case Study). The bargaining power of buyers is on the medium scale as switching cost is low. Because of the size of the market, customers could also easily choose which type of service to avail depending on needs and preferences. At the other end, the bargaining power of suppliers’ ranges from medium to high depending on given scenario. It is especially high with regard to fuel suppliers as petroleum prices are dictated by the world market (Hunger and Wheelen, 1996). Ryan Air’s competitive positioning was based on capturing a segment of the market, focusing on it with a strong