Tuesday, October 22, 2013

Analysis of Wales tourism.

SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, heritage and distinctive cheat close continue to have robust appeal in the UK and oersea. Wales sewer gallop a stress free counterpoison to the pressures of unexampled life. It has three National Parks (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of owing(p) innate beauty. ·Wales is accessible to all UK markets. ·Wales can offer a all-encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a metropolis of internationalistic status and the National Sports Stadium is an envy of galore(postnominal) countries. · WTB continually provides financial assistance to promote tourism and to assign invigorated improved facilities for tourists. ·Wales has a wide range of natural and advise built visitor get outions. Weaknesses ·There is a lack of sentience of Wales in the oversea markets due to an absence seizure of a strong national i con or images. ·Limited resources lendable for promoting a distinctive image of Wales in domestic and abroad market. ·Unpredictable stand even during the peak summer season, competitor from cheap overseas destinations offering guaranteed sun. ·Foot and Mouth eruption has deferred many potential visitors to the countryside. Opportunities ·Wales can develop a competitive advantage in activity holiday provision, lifestyles are turn healthier and more(prenominal)(prenominal) people are seeking new slipway of self-fulfilment.
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·Wales is rise placed to develop its sports tourism market later happy h osting of the Rugby World Cup. ·There are ! effectual signs that Wales get out attract a higher dowry of the UK tourism market. ·The improvements in technology and faster Internet ADSL lines go forth increase bookings over the Internet. Threats ·There has been an emergence of new overseas destination who offer cheap deals and therefore are more likely to attract visitors from lower socio-economic groups. ·Consumers are likely to get down more demanding, less(prenominal) loyal and more... If you want to get a wide of the mark essay, monastic order it on our website: OrderCustomPaper.com

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