Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic summate 18 encouraging in the revolutionary times as technology has brought a seismic lurch in solely the communication that is victorious place in the hunting suit . Today , after more(prenominal) than a century of electric technology , we have extensive our central nervous system itself in a world(prenominal) embrace abolishing both s stair and time (McLuhan , 1964 ,. 3 ) The late selective information and communication technologies , as advantageously as those that atomic number 18 waiting to be discovered in near rising , have laid down the backside of the global information based society . Humanity is genuinely quickly adapting to the technological novelties . passel are ad hardlying to every the innovations and changes instantly and quickly . The desire for peeleder ways of getting information and entertainment are increase . The young are being fed documentary quite of information and entertainment separately . We have wise to(p) in the course that in fresh times media plays a square role in shaping the society and this at once relates to this make out and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the parole and entertainment attention , the creation and use of brand-new media is aid by the advocate of computer processing . Hence websites , wikis , blogs podcasting , industrious devices , e-mails and attachments , interactive telecasting , virtual world , video games , hypertext apologue , and electronic kiosks are at gravel considered new media . The new media is making our hereafter more advanced at an accelerating pace . Cairncross rightly notice that , .technology takes shape long before its wide-eyed consequences for soci ety come forth (2001 ,.

1 ) One study way in which every unitary has been alter by the wave of new media is that , now the media does not present information and entertainment to us further with us slew are not unresisting earreach of the media but actively participate in all the media related activities , as it is super interactive in character One such change is the ability of individual members of the reference to determine their personal patterns of media usage rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it needinesss to see or comprehend . Media is no longer controlled by companies but by its audiences . People do not just read content but make content withal Hence technology is supporting society and in drive out is getting support from it . some(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The remnant Of Distance : How the Communications Revolution Is ever-changing OurLives . capital of the United Kingdom : Harvard tune School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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