Aquarius Advertising Agency: Case Study

Aquarius Advertising Agency Case Study 1)Aquarius 5 Contextual Variables Environment the business environment for announce agencies is variable and incessantly undergoing changes. In particular, it is customary for these agencies to lose and gain large numbers of clients frequently. In regards to the advertising go Aquarius provides, their employees lack to adapt to new industry trends oft and no consistent routine exists for serving the various clients they encounter. Goals Aquarius strives to be a respected agency in the advertising industry.They try to achieve this by being responsive to changes in the industry, flexible with clients, innovative, and efficient. Aquarius specific goal it is toilsome to achieve with bodily structure redesign is to improve cooperation, coordination, and communication among their different departments. kitchen-gardening the services Aquarius provides be tied into an industry that revolves around creativity and art. As a result, many of th e employees strive to be independent and do things in an original way in beau monde to stand out. The personnel are highly knowledgeable towards industry trends and advertising practices.Employees need to be fictive and innovative therefore, they screw sometimes be seen as daring or arrogant. Some employees who have a more than(prenominal) operating(a) role in the company (i. e. the account executives/manager) feel that the opposite employees can seem overconfident or egotistical. Size Aquarius is a medium-sized advertising agency that offers devil services. engineering science Technology is al ways changing and providing new ways for advertising agencies to sound and perform. In terms of performance, traditional forms of advertising such as TV and radio have not been improved by technology for preferably some time.However, new Internet technologies like social media are revolutionizing the advertising industry and Aquarius has had to adapt to those changes. In terms of operations, technology has been improving the ways organizations communicate with their clients and how departments relay knowledge throughout the organization. Email is very common these days, however, new information systems and database software are changing the way both organizations of any kind helping hand with all data. 2 and 3) Matrix structure or not?A matrix structure would not be appropriate in this case because the in operation(p) departments under operations deal with from each one other and the functional departments under marketing deal with each other. The functional departments from operations dont interact with the functional departments in marketing enough (applies vice versa) to warrant a matrix structure. Also, the functional departments in operations and marketing are too varied from one another to benefit from a matrix structure. The operations departments need to be managed by an operations executive and the same can be tell about the marketing dep artments.The horizontal relationships between operations and marketing need to be vertically controlled for efficiency. However, Aquarius still needs to solve its problem of intro and flexibility. My restructuring solution would be to add 3 new sits. Aquarius claims its services can be grouped into two categories one for customized plans and one for complete plans. Therefore, I propose they group together the account executives dealing with clients asking for common services. Also, group together the account executives dealing with more custom and narrow down services.These two groups would then report their needs to the other new position called the Accounts/Specialist Liaison. This striking would act as a permanent integrator between the two account executive groups, the marketing VP, and the operations VP. The two account executive groups relay their resource needs to fulfill node demands through this liaison. This liaison, knowing the resources and capabilities of the mark eting departments and the operations departments, would then approve or deny the account executive groups requests.Although this restructuring plan would be considered to be adding more vertical integration with a single centralized liaison, it still adds flexibility and a divisional structure. The account executives are arranged in a way that one group of executives deal with common services and the other group deals with customized services. As a result, the group dealing with common services will generally have more standardized and consistent requests to the liaison. On the other hand, the group dealing with customized services will have more variable requests.One group would comprise of executives who serve more of a functional role, while the other group would comprise of executives who serve a more creative/innovative role. Either way, everything these two executive groups request, in order to service their respective clients, will have to be approved by the liaison that chec ks with the two VPs to see if their requests are feasible or reasonable. The liaison also communicates with the Accounts VP often to get a good understanding on special or specific clients and how much they mean to the agency. The liaison relays this information to the two account executive groups.