Innovation Process of Amazon Kindle Essays -- Business, Online Store

entrancevirago.com entered the UK foodstuff as virago.co.uk on October 1998 by acquiring the site previously operated by Bookpages Ltd. The company began as US online confine store in 1994. The retailer soon became very successful in the brisk market as its primary offer included over 1.4 million book titles, comprehensible search tools, secure transaction, direct shipping and also advanced discounts on thousands of popular books (virago, 1998). During 17 years of its presence on the market, Amazon offers various products and services including books, DVD, jewellery, electronics, furniture, , clothes, cosmetics, digital downloads, website contractment etc. (Datamonitor, 2010). Amazon significantly extended its product offer and currently is one of the leading online retailers in the world with several(prenominal) international websites and customers in over 200 countries.Amazon extract is one of Amazons recent remarkable products. Kindle is a portable device which allows use r to read, download, and store e-books due to its radio set connection and internal memory (Amazon, 2009). The first indication was originally launched in US market in 2007 and achieved success as sold bug out in five and a half hours (Patel, 2007). Later, Kindle has been through several upgraded versions Kindle original, Kindle 2, Kindle DX, Kindle DX Graphite, and the most recent version Kindle 3 with improvements mostly on the shape, contrast, memory capacity, and operating system. anterior versions of Kindle had been criticized for its aesthetic and user interface issues. Reviews from customers and gadget experts motivated Amazon to further improve the product.Kindle 3 was officially launched in July 2010. This new generation of Kindle is available in two options of connectivity... ...cessfully established its determine as market leader. This should be maintained with continuous and substantial improvement. before long Kindle 3 operates in grayscale mode and it is potenti al for the company to develop the color version in the future.One thing need to be improved is its pricing strategies. The company should avoid reducing price on every new version as it could affect customer prediction and product value perception. Customer-oriented pricing strategies can be used in the future to establish Kindle standard price. This could be achieved by substantiate how customer use the product, the product benefit for customers, and estimate all pertinent cost and compare how the product benefits offset these costs (Shiu, 2011b). This is an important period of time to consider in order to achieve sustainable position as the leading innovative e-book reader in the market.