Interpreting commercials in todays media :: essays research papers

A good commercial-grade is like a master chefs recipe. chip in the right ingredients and everyone get out love it. By definition a commercial is, an advertisement broadcast on radio or television.(Merriam-Webster) Ill cook that I never heard that definition because to me a commercial is solely money. If effective, then the product sells. When a product sells a comp both makes more money. Its that simple. In todays society, everything revolves around money. This is why its vital to put effective ads out in the media for consumers to view daily. If your ad doesnt have the right ingredients, then send it to Emeril Lagasse so he can, BAM, Kick it up a notch by adding some of the 6 Cs.For the seventh consecutive year, Anheuser-Buschs advertising and merchandise department has put out the number one rated commercial during the Superbowl. direct toward light beer drinkers, this years ad specifically promotes Budlight. Set up in an airplane, anxious skydivers await for the ok to jump . The ad is connected towards young men because young men are doing the jump. The first man jumps without any trouble and the instructor tells the next man its his turn. Its seeming that hes very nervous because he refuses to jump. Trying to inveigle him even more, the instructor says, Not even for some Budlight, holding up a six-pack. He then throws the 6 beers out into the pay sky, hoping the skydiver will follow in pursuit of the cold beer.Instead, the pilot of the plane leaves his controls, runs to the open door, and jumps without a parachute to retrieve the Budlight. The target line says, Fresh, Smooth, Real. Budlight. Its only Here. The captioned tagline used here is fine. It is short and sweet, but still clear. As a whole, this advertisement works. Its clear and doesnt beat around the bush or confuse its audience. Everyone who sees this add knows what the product is. The ad targets the credibility of the drink. Anheuser-Busch is saying hey, if a pilot will jump out of a plane for this beer, it must be pretty damn good stuff. The directed audience is younger men, like many other beers ads. This specific commercial does not tell other beer products. They have other commercial out to combat their biggest competition, moth miller Light Beer. This commercials main goal is to connect with its viewers, preferably then to put down the competition.